From Hype to Progress: What Will It Take to Unlock Long-term Hydrogen Demand

This article was produced by Ricardo, a member of IPFA. 

Hydrogen has finally moved off the hype curve – and the big question now is: how do we turn promise into long‐term demand that changes the energy game?

This article argues that success lies in rebalancing the story. Instead of racing toward production targets, the focus must shift to proving real demand – especially in shipping, industry and aviation – where hydrogen can deliver. It demands smarter regulation, aligned incentives, and risk sharing across investors, government, and customers. Only then can hydrogen become a reliable pillar in a diversified route to net zero – not just another buzzword.

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